About Atrix Digital
You'll know exactly what your marketing did — and what to do next.
Nearly two decades of execution. One rule: if we can't explain your results in plain English, we haven't done our job.
Nearly two decades of building what works
Dave Heavenridge
Founder, Atrix Digital
Our founder Dave started building websites in the late '90s — self-taught in HTML, then CSS, then Photoshop, then SEO, then paid media. Whatever the channel required. By the mid-2000s he was running digital marketing campaigns across search, email, display, and social.
He founded Atrix Digital in 2012. For the first several years, it looked like every other small agency: custom projects, a handful of retainer clients. The work was good. The clients stayed.
But the same question kept coming up.
Clients would ask, “Is this working?” And we'd show them the dashboard. Traffic was up. Impressions looked good. But when they asked the real question — “Should I keep spending money on this?” — the dashboard didn't have an answer. Not a clear one.
The problem wasn't the marketing. It was the reporting. Business owners were drowning in data and starving for answers.
“If you can't explain the results in plain English, you don't understand them well enough. We make sure you always do.”
That principle became the 6-Metric Clarity System — the methodology that drives everything we do today.
How we actually use AI
Research & data
What AI does
Aggregates data, monitors rankings, tracks competitors
What humans do
Interprets patterns, identifies what matters, decides what to act on
Content drafting
What AI does
Generates first drafts of blog posts, social content, email sequences
What humans do
Reviews for brand voice, accuracy, and tone — edits as needed
Reporting
What AI does
Compiles metrics, generates data summaries, flags anomalies
What humans do
Writes the decision memo — the plain-English "what changed, why, what's next"
Automation
What AI does
Runs lead intake, follow-up sequences, review requests
What humans do
Sets the rules, monitors performance, adjusts strategy based on results
The volume work — monitoring, drafting, data pulls — runs through AI. The decisions don't. That's how a lean team delivers what used to take a department.
Client credentials and account access are never shared with AI tools. When we use AI for analysis, sensitive client data is anonymized.
Trusted by growing businesses since 2012
What clients say after working with us
“The guys at Atrix Digital helped take my hotel's website from getting a few reservations a month to well over 300. Now my website is the #1 way people reserve our rooms. The implementation process was seamless and I was updated the whole way through. I couldn't be more happy with the results.”
“Working with Atrix Digital has brought immeasurable value to our company. Not only have they brought our ideas and visions to life, they have completed our projects quickly and do not miss deadlines. Communication is excellent and their work is incredible. The team at Atrix is a true pleasure to work with.”
“From design to implementation and beyond, Atrix and their team of professionals provided regular updates, timely communication and delivered ahead of schedule. The experience exceeded my expectations and the feedback about my website from my clients and prospects has been very positive.”